SOFTSWISS, a global player in iGaming software solutions, has marked a significant expansion in the African market by acquiring a majority stake in Turfsport, a renowned South African provider of multichannel wagering software. This strategic move enhances SOFTSWISS’s international footprint, particularly strengthening its position in South Africa.
Turfsport’s Influence in South Africa
Turfsport, known for its robust software used by over 40 operators across South Africa, specializes in horseracing, lotto, and sports betting. The company’s platforms collectively handle more than 1.5 billion bets annually, indicating its significant impact on the local betting landscape.
“Joining forces with SOFTSWISS is a milestone for Turfsport. We sought an international partner to elevate our brand and meet the iGaming industry’s evolving demands. SOFTSWISS’s dynamic team is the perfect fit. Together, we’re poised to bring innovative enhancements and services to our customers, giving them a competitive edge in this dynamic market. The synergy between Turfsport’s local knowledge and SOFTSWISS’s international expertise opens up exciting prospects for us in both South African and wider African markets.”
Christian Neuberger, CEO at Turfsport
SOFTSWISS’s Strategic Move
Andrey Starovoitov, Co-CEO at SOFTSWISS, highlighted the significance of this deal: “Acquiring Turfsport is a strategic leap in our expansion into Africa. This region, following Latin America, is rapidly becoming a global focal point. This acquisition is more than just market entry—it’s about integrating technologies developed over decades by top specialists. We’re eager to enhance our product offerings and continue our high-end service commitment.”
Broader Market Movements
This development comes in the wake of other key industry moves in South Africa. Light & Wonder recently ventured into the regulated iGaming market through a partnership with Hollywoodbets, and Optimove aligned with Amelco for South African market growth, signaling a growing interest in the region’s iGaming potential.
