iGaming studio RubyPlay has announced an expansion of its partnership with PokerStars, a brand under Flutter Entertainment. This growth sees RubyPlay launching its games portfolio in Spain and Romania’s regulated markets, following a successful foray into Italy, where the studio’s games received positive player engagement and retention.
New Titles and Collaboration Highlights
As part of this extended collaboration, RubyPlay is set to develop four new titles specifically for PokerStars, building on the momentum gained from their initial game, ‘Yo Ho Ho’, which saw significant popularity among Italian players.
“Expanding our partnership with PokerStars into Spain and Romania marks a pivotal step in our growth strategy. We’re excited to introduce our diverse slots content to new audiences and are thankful to PokerStars for showcasing our dynamic content. We anticipate further success as we continue our collaboration.”
Dr. Eyal Loz, RubyPlay’s CPO
Strengthening Partnerships and Leadership
RubyPlay’s commitment to strengthening partnerships and exploring new opportunities is further emphasized by the appointment of Olga Sirokha as Director of Partnerships. Sirokha, with over two decades of experience in the gaming industry, particularly in Latin America’s land-based casino sector, is expected to bolster the company’s relationship-building efforts.
RubyPlay’s Growing Network
The collaboration with PokerStars represents just one facet of RubyPlay’s expanding network. This move is part of a broader strategy involving several significant partnerships that RubyPlay has recently established. Notable among these are agreements with NetBet Italy and Reevo. These collaborations have been instrumental in integrating RubyPlay’s extensive portfolio of over 80 video slot games into various online platforms, significantly enhancing the company’s digital footprint.
These partnerships not only demonstrate RubyPlay’s commitment to expanding its presence in the Italian market but also underscore its ambition to extend its reach globally. By aligning with well-established and emerging operators alike, RubyPlay is positioning itself as a versatile and innovative player in the iGaming industry. The company’s strategy of forming strategic alliances is tailored to cater to diverse player preferences and market trends, ensuring a robust presence across various geographical regions.
As RubyPlay continues to forge new partnerships and strengthen existing ones, the company is set to enhance its influence and visibility in the international gaming scene. This strategic network expansion is a clear indication of RubyPlay’s commitment to delivering high-quality gaming experiences while pursuing growth and innovation in the dynamic world of online gambling.
