Sportingtech, a notable player in the iGaming industry, has announced Tom Ustunel as its new CEO. This appointment marks a strategic move by the company to boost its expansion efforts in 2024. Ustunel, who has been a part of Sportingtech for the last two years, brings a wealth of experience to the role, having previously held key positions in various industry-leading companies. His tenure includes roles such as Chief of Gaming Operations at GameAccount Network (GAN) and Betting and Gaming Director at News UK.
“Sportingtech has seen tremendous growth recently, and I am excited to lead the team into a new phase of development. Our aim is to build on our recent successes and further establish ourselves as the preferred provider for operators in the industry.”
Tom Ustunel, Sportingtech CEO
Strategic Focus on Latin American Market
Sportingtech’s elevation of Tom Ustunel to the CEO position underscores a deliberate strategic shift toward the Latin American (LatAm) market, a region ripe with opportunities for the iGaming industry. This move is a clear indication of the company’s commitment to capitalizing on the burgeoning market potential within Latin America. Sportingtech’s approach is not just about expanding its geographical footprint but also about adapting and tailoring its offerings to meet the unique needs and preferences of the LatAm audience.
The focus on Latin America comes at a time when the region is experiencing significant growth in online gaming and betting, driven by evolving regulations and a growing digital infrastructure. Sportingtech’s initiatives in this market are multi-faceted, ranging from leveraging local partnerships to enhancing product offerings that resonate with the cultural nuances and gaming habits of Latin American players.
The promotion of Ustunel, coupled with key internal promotions, signals a strengthening of the company’s leadership structure, preparing it to effectively navigate the challenges and seize the opportunities in these emerging markets. Sportingtech is actively working to establish strong relationships with local operators and to gain a deep understanding of the regional market dynamics, which are essential for achieving long-term success in LatAm.
This strategic emphasis on Latin America also aligns with Sportingtech’s broader vision of becoming a leading provider in the global iGaming space. By focusing on an area with a high growth trajectory, Sportingtech is positioning itself to not only expand its market share but also to influence the development of the gaming industry in the region. This strategic move represents a significant step in the company’s journey towards achieving its ambitious growth targets and solidifying its presence in the global iGaming landscape.
Continued Expansion and Partnerships
Following the appointment of Michael Jack as CTO in September 2023, Sportingtech has been intensifying its efforts to penetrate the Latin American markets, including Brazil. The company’s focus on this region is evident in its partnerships and product offerings, such as the Quantum sportsbook platform for Brazilian operators and collaborations with game developers like Evoplay, catering to the preferences of the LatAm audience.
